Sports fashion
Columbia
Sportswear Presents
Active recreation and extreme sports materialized in clothes
appeared in Moscow with the opening of a Columbia Sportswear shop in 6,
Zemlyanoi Val. Among those who attended the presentation ceremony was the
company’s head herself, the famous American lady Gertrude Boyle, or Mother
Boyle, as she is also often called. Having taken the helm of the family
enterprise, which was on the brink of bankruptcy at that time, she managed to
turn it into the world’s leading producer of clothes for sports and
recreation.
The fabrics used by Columbia
are original in design; they are light and seem to “breathe”. The company’s
anorak-transformer has conquered the world.
Columbia stands for clothing
for children and grown-ups, men and women. It is good for tourism, hunting,
fishing, and for skiing from the steepest hillsides. Its distinguishing
features are prestige and comfort.
Articles with the Columbia
trademark are on sale in more than 150 shops of the CIS countries. A special
line, taking the whims of the local climate into account, has been envisaged
for residents of Russia.